Što stoji iza logotipa? |
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| autor: Danijel Puljek | ||
| foto: Motorevija | ||
| 2009-09-24 | ||
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Svaki logotip priča priču o nastanku brenda koji ga nosi i dovoljan je da oblikuje naše mišljenje o pojedinom modelu i marki uopće
Svi smo ih vidjeli i svi znamo što znače, pa makar neki motocikl samo prošao pokraj nas. Spoj prepoznatljivih oblika, boja i imena toliko je jak da je i pogled na siluetu dovoljan da bismo prepoznali pojedini model ili proizvođača. Ta vizualna „svetinja“ pokušava se održati iz modela u model, a o privlačenju naše pažnje postoje cijele studije. U cijeloj toj igri sudjeluje, a po mnogima i vodi, logotip. Svetinja koja vas i vašeg ljubimca odvaja od ostalih. Logotip koji govori o povijesti, težnjama, tehnologiji i prestižu. Logotip zapravo govori sve. Saznajmo što!
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